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Turning Spaces Into Places: Building Brands for Community Destinations

From remarkable buildings to beloved neighborhoods, and city districts to community parks, we all have places we love to be. But how do those places get their start? Let's talk about the elements that create place-based brands—including naming, identity design, wayfinding, and websites—and how to bring people, places, and ideas together in the process.

Sean Thompson is the co-founder of lookthinkmake, an Austin-based agency focused on creating brands and marketing campaigns for places, spaces, tourism, parks, nonprofits, and community wellness initiatives.