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UPCOMING AAF RIO GRANDE VALLEY EVENTS

From the very beginning, the Red Crowns were designed to be more than a soccer club. They were created to belong to the community. This talk will walk guests through the intentional process behind the team’s name, mascot, colors, font, and overall brand identity. Through weekly collaboration with the design team, research, data, and conversations with the community, the Red Crowns built a brand rooted in the people and pride of the Rio Grande Valley.

Attendees will also hear the story behind Rico, the team mascot whose name was chosen by local elementary school students, giving young fans a permanent place in the club’s identity.

The American Advertising Federation – Rio Grande Valley is an affiliate member of the American Advertising Federation headquartered in Washington, D.C. The AAF-RGV is one of more than 220 such professional advertising and marketing federations, representing over 50,000 members nationwide.

Established in 1905, the American Advertising Federation (AAF) is the only organization that includes members across all disciplines and career levels in advertising. It’s mission is to protect and promote the well being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.

Whether you're new to the fast-paced world of advertising or a seasoned professional, the AAF is for you. We're here to help you advance your career, build your connections and celebrate this ever-changing, amazing industry we work in.

For more information about the American Advertising Federation, visit AAF.org.