Selling as David in a World of Goliaths
Presented by Doug Renfro
President of Renfro Foods
Competing with multi-billion global conglomerates can be a daunting task for little family businesses. Doug Renfrowill highlight the strategies that Fort Worth’s 77-year-old third-generation Renfro Foods has used to do just this. Doug will provide lots of examples and humor to illustrate his points, strategies and philosophies, so be prepared to smile! And everyone gets free salsa!
Doug Renfro is President of Renfro Foods. He oversees new product development and helps manage a number of strategic and administrative areas of the business, including sales, purchasing, legal, and information systems.
Reared in the family business, Doug has spent a majority of his career working in a number of different capacities at Renfro Foods. As a teenager, he worked in production, while in college he weighed out all the spices for daily production.
After graduating magna cum laude with a bachelor’s degree from the University of North Texas, Doug worked in the finance and accounting departments for a large multi-national information services company in the Dallas-Fort Worth area. During his seven-year tenure outside the family business, he was promoted to Divisional Finance Manager, earned his Master’s degree from Southern Methodist University and qualified for his Certified Management Accountant designation.
Doug, son of Jack Renfro, re-joined Renfro Foods in 1992.
Involved in a number of professional and community organizations, Doug is a past president of the Tarrant Area Food Bank , the Texas Food Processors Association and the North Texas Food Sales Association. Doug currently serves on the executive committee of Casa Mañana, a not-for-profit theater organization and is a past executive committee member of the Botanical Research Institute of Texas, a non-profit conservation and preservation institute. Doug is also on the McDonald Observatory Board of Visitors, the Chile Pepper Institute’s Advisory Council and TCU’s Neeley School of Business Entrepreneurship Advisory Board. He has also served as a board member of Fort Worth South, a non-profit organization that works to renovate Fort Worth’s southern inner city.
Fun Fact: Doug played saxophone, piano and marching xylophone (seriously) in junior and senior high school, advancing to state competition on multiple instruments. Currently, he can only play the kazoo.