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AAF-RGV History

History of the Valley Advertising Federation

In 1981, the advertising community in the Valley was suffering from a general lack of professionalism. It was running rampant throughout the market. The business community likened advertising people to the unscrupulous used car dealer types. A local city government had just banned new construction of outdoor posters and bulletins. That decision affected the entire advertising community but Lamar Outdoor had to fight the battle alone. The Texas legislature was talking about instituting a state tax on advertising. Seldom, if ever, was a kind word of appreciation given to the good creative work being done here. Many media representatives were selling their media by unprofessionally cutting down their competition.

 

It became painfully obvious to us all that we shared many of the same problems, so it stood to reason if enough of us banned together, maybe we could do something about it. A letter outlining these problems, was sent to all advertising companies in the Valley, asking them to attend an organizational meeting. That first meeting was in January 1982 and was held at the Sheraton Hotel in Harlingen. Sixty-five Valley ad professionals showed up to that meeting to discuss the options available to us. It was agreed that we would progress with some type of professional organization aimed at correcting the problems and improving the image of the industry.

 

During those next days, while trying to hash out the details of the organization, Chuck Fellers, from KELT-FM (now KFRQ), suggested we look into the American Advertising Federation. Chuck had been an AAF member in another part of the country and said the AAF goals were much the same as our own. A call to AAF headquarters in Washington confirmed not only was there a national organization committed to the same goals that we were committed to, but that we didn't have to reinvent the wheel as they had all the organizational materials we needed to get a club started!

A second meeting was held in February 1982, and using a speaker phone set up in the hotel meeting room our Valley group spoke directly to the AAF Washington office. After that conversation, the group elected a slate of Officers and Directors to investigate the situation further.

 

In March 1982, the board met with members of the American Advertising Federation's 10th District covering Arkansas, Louisiana, Oklahoma and Texas. Past 10th District Governor Ed Stern and later to be Governor Don Sitton, both past Presidents of the Corpus Christi Advertising Federation, came to the Valley and met with the VAF Board. They gave us an in depth overview of the AAF and the benefits associated with joining, and then recommended that we send an observer to the 10th District Convention being held in Tulsa, Oklahoma in April. The Board sent President Rick DeJulio to observe. Upon his return and subsequent report, the group voted to formally establish the Valley Advertising Federation and the VAF was formally organized with 65 original members in April of 1982. The VAF was officially voted in as an affiliate member of the American Advertising Federation by the AAF Board Of Directors in June, 1982 at the AAF National Conference in Atlanta, Georgia.

 

First Board of Directors - February, 1982

President Rick DeJulio, Texican Communications 

1st Vice President David Lykes, KGBT-TV 

2nd Vice President Chuck Fellers, KELT-FM (now KFRQ)

Treasurer Bernie Wheeler, Lamar Outdoor 

Secretary Carolyn Patterson, Advertir 

Membership Warren Kininmonth, WK & Associates, & Rod Hayes, The Monitor

Public Service Ray Alexander, KRGV-TV & Tom Sammons, Fiesta Magazine 

Government Mike McPeak, RGP Printing 

Education Sonia Perez, Southwestern Bell 

Fundraising Joannie Harrison, C.R. Anthony's

Public Relations Bob Johnston, T.S.T. I. 

Newsletter Mark Smith, Advertir 

 
Valley Advertising Federation Timeline

1982-83

President - Rick DeJulio

Organizational meeting in January

First 10th District event attended in Tulsa, OK

AAF affiliation in June

First newsletter ""adlines"" published in September, Mark Smith, Editor

First Christmas Party, over 100 attended at Louie's Backyard on SPI.

 

1983-84

President - Rick DeJulio

AAF recommends current VAF Officers and Board to remain in office to improve continuity

First fundraiser - Retail Advertising Workshop, 100 Valley retail businesses attended, netted $5600 Sonia Perez, Chair

First Public Service Project - "Developmental Disabilities" for Tropical Texas Center for MHMR Ray Alexander & Brant Welty Co-chairs

First ADDY¨ Awards Theme, "The ADDY¨ Awards" 300 attendees, netted $6000, David Lykes,Tom Michalk, Co-Chairs

First Golf Tournament - 35 participants, Chris Julian, Chair

1st Place Winner 10th District Club Achievement for Texas Center for MHMR Public Service Project, won $250 Ray Alexander & Brant Welty Co-chairs.

 

1984-85

President - David Lykes

First Media Auction - 60 attendees, netted $5000 Jim Schafrath, Chair

2nd Place Winner 10th District Club Achievement for Public Service project "Battered Women", Jerry Lee Berg, Chair

ADDY¨ theme - "1984 ADDY¨ Awards"

 

1985-86

President - Warren Kininmonth

Hosted first 10th District Leadership Conference "Life's a Beach", broke record for District attendance with 230, netted $1800, Rick DeJulio, Chair

First Place in 10th District Club Achievement for Public Service project "Inhalant Abuse", won $250 Sherry Duncan, Chair

First Place for largest increase in AES Members Won $250, Warren Kininmonth,Chair

Rick DeJulio appointed to National AAF Club Services Committee

With 103 members, gained three votes for VAF on 10th District issues

ADDY¨ Theme - "Show Us Your Stuff" - Sherry Duncan, Chair.

 

1986-87

President - Jerry Lee Berg

First Special Awards - Presidential Citation, Outstanding Member, Advertiser Achievement and AAF Silver Medal Awards to be given at annual ADDY¨ Awards, Rick DeJulio, Chair

ADDY¨ Theme -"My Heart Belongs to ADDY¨" - Chris Bason, Chair.

First Outstanding Member Award - Chris Bason

First Advertiser Achievement- Gladys Porter Zoo

First AAF Silver Medal Award - McHenry Tichenor, Tichenor Media Group.

 

1987-88

President - Dan Wilson

1st Place Winner National AAF Club Achievement for Public Service project "Graduate to a Better Future", Linda Brown, Chair

VAF Board of Directors submits Rick DeJulio as candidate for 2nd Lieutenant Governor of the AAF's 10th District

ADDY¨ Theme - "Louie Luau"- Chris Bason, Chair

Outstanding Member - Ben McCampbell

Advertiser Achievement - Valley Coca Cola

AAF Silver Medal - Chuck McKasson, KIRT/KIWW

 

1988-89

President - Herb Scobey

3rd Place National AAF Club Achievement for Government Relations project "Letter Writing Against the Ad Tax", Ben McCampbell, Chair

Changed VAF to the "Advertising and Marketing Association of the Rio Grande Valley" to encourage more marketing people to join the club

Ben McCampbell appointed to serve on National AAF ADDY¨ Review Committee in Washington D.C.

Rick DeJulio elected 2nd Lt. Governor, 10th District AAF

ADDY¨ Theme - "Dial A For ADDY¨" - Jerry Lee Berg, Chair

Outstanding Member Award - Tom O'Connell

Advertiser Achievement - Carl's Supermarkets

AAF Silver Medal - Charlie Rankin, Voice of Valley Agriculture at KURV-AM

 

1989-90

President - Ben McCampbell

Hosted second 10th District Leadership Conference "Rio Grande Rendezvous", 135 attendees, Chris Bason, Chair.

Scholarship Fund established

Public Service project "Valley Food Banks"

Ben McCampbell appointed to National ADDY¨ Review Committee in Washington D.C.

Rick DeJulio elected 1st Lt. Governor 10th District AAF

ADDY¨ Theme - "Shake, ADDY¨ & Roll" - Herb Scobey, Chair

Outstanding Member Award - Herb Scobey

Advertiser Achievement - Luke Fruia Motors

AAF Silver Medal - Jim Cook, KRGV TV-5

 

1990-91

President - Tom O'Connell

VAF selected as test case for district auto forwarding. Auto forwarded all ADDY¨ winners to District Competition by raising entry fees $5.

Began meeting rotation between Harlingen & McAllen

Ben McCampbell appointed to National ADDY¨ Review Committee in Washington D.C.

Rick DeJulio elected Governor of the 10th District AAF

ADDY¨ Theme - "Crazy About the ADDY¨" - Ben McCampbell, Chair

Outstanding Member Award - Rick DeJulio

Advertiser Achievement - Payne Dealer Group

AAF Silver Medal - Warren Kininmonth, WK & Associates

 

1991-92

President - Nancy Anderson

Valley Advertising Federation club name reinstated

Education committee designs first VAF Scholarship, Rick DeJulio, Chair

First VAF Scholarship - Lynn Jimerson

Largest Media Auction to date raising over $10,000 Chris Julian, Chair

3rd Place Winner 10th District Club Achievement for Education Scholarship Development, Rick DeJulio, Chair

Ben McCampbell appointed to serve on AAF National ADDY¨ Review Committee in Washington D.C.

Rick DeJulio elected Secretary and Treasurer of the Council Of Governors for AAF National in Washington D.C.

President Nancy Anderson steps down due to relocating. Dave Ginsberg assumes office.

Won 10th District Leadership Conference bid, 1994, Roxanne Duncan, Chair

Raised ADDY¨ entry fee and began permanent auto forwarding

ADDY¨ Theme - "ADDY¨ Gras" - Tom O'Connell, Chair

Club Member of the Year - Tom O'Connell

Advertiser Achievement - McDonald's of the Valley

AAF Silver Medal - Johnny Goodman

 

1992-93

President - Dave Ginsburg

Fall Scholarship - Cynthia Haggerty

Spring Scholarship - Lance Krueger

AAF Student College Chapter started at University of Texas at Pan American, First Student President Sylvia Galvan , Rick DeJulio, Education Chair

Public Service Campaign -"AIDS Awareness", Trish Drago, Chair

VAF celebrates 10th birthday with party at the Tower Club, 80 members attended. Roxanne Duncan, Chair.

First Annual "ODDY Awards" held at Charlie's Paradise Bar. 85 entries from 5 states. 85 District and local people attend judging. Rick DeJulio, Chair.

Largest Media Auction to date raising over $13,000 Chris Julian, Chair

Ben McCampbell appointed to serve on National ADDY¨ Review Committee in Washington D.C.

Rick DeJulio elected AAF Vice Chairman of the Council of Governors in Washington D.C.

ADDY Theme - "Puttin' On The Glitz". Jeff Millar & Jeff Schmatz Co-Chairs.

Outstanding Member Award - Chris Julian

Advertiser Achievement - Valley Chevrolet Dealers

AAF Silver Medal - V. Lyle DeBolt, Valley Morning Star

 

1993-94

President - Roxanne Duncan

Membership reached 116, Chris Julian, Chair

Fall Scholarship - Ann Miller Ramos

Spring Scholarship - Ann Miller Ramos

Public Service Campaign -"Better Business Bureau" Bobby Goodrich, Chair

Social Mixer held at Weslaco Motors over 100 members in attendance, David Haven, Chair

VAF helps fund UT Pan American AAF College Chapter students to attend District Convention in San Antonio to observe AAF National Student Advertising Competition, Debbie Poole Chair.

Social mixer held at Valley Greyhound Park over 175 people in attendance, David Haven, Chair

VAF Newsletter ""adlines"" back in circulation, Cindy Galindo, Editor.

Rick DeJulio elected Chairman of the AAF National Council of Governors in Washington, D.C.

ADDY Theme - "Beauty and the Beach" Jeff Millar & Dave Ginsburg Co-Chairs.

Outstanding Member Award, Cindy Galindo

Advertiser Achievement - Bert Ogden Motors and Valley Greyhound Park

AAF Silver Medal Award - Rick DeJulio, Texican Productions awarded by Incoming 10th District Governor Gary Young who also presented DeJulio with a letter of achievement from President Bill Clinton for his advertising industry work in Washington D.C.

 

1994-95

President - Jeffrey Millar

Fall Scholarship - Phyllis Crosswhite

Spring Scholarship - Gloria Perrin

Hosted third 10th District Leadership Conference"Back To The Beach", 135 attendees, Roxanne Duncan Chair.

Largest Media Auction to date raising over $20,000 Cindy Galindo, Chair

UTPA Student College Chapter enters NSAC for first time and places 10th out of 15 experienced schools Two UTPA students receive two out of three $1000 10th District scholarships. Melanie Ortiz, Chair.

Rick DeJulio assumes post of Immediate Past Chairman of the AAF Council of Governors in Washington, DC.

ADDY Theme - "Quest For The ADDY Grail" Chris Julian, Chair

Special Board Of Directors Award to KNVO-TV48.

Outstanding Member Award, Debbie Nott

Advertiser Achievement - Texas State Bank

AAF Silver Medal Award - (not awarded)

 

1995-96

President - Chris Julian

Fall Scholarship - Cruz Rodriguez

Spring Scholarship - Teresa Coddington

UT Pan AM Student College Chapter enters NSAC for second time and places 9th out of 13 more experienced schools. Debbie Nott, Chair

Strategic Planning session 26 members attend, VAF mission statement created. Chris Julian, Chair

VAF Constitutional Amendments approved, Chris Wegmann, Chair.

ADDY Theme - "Go for the Gold" - Melanie Ortiz, Chair.

Outstanding Member Award - Chris Wegmann

Advertiser Achievement - Major Health Foods and Applebee's

AAF Silver Medal Award - Ray Alexander, KRGV-TV5

 

1996-97

President - Chris Julian

Fall Scholarship - Cynthia Ann Gonzales

Spring Scholarship - Lorena Rubio

Chris Julian testifies for VAF to State of Texas against proposed state ad tax. With the help of other Texas ad clubs the tax change eventually looses congressional support.

UT Pan AM Student College Chapter enters NSAC for third time and places 8th out of 13 schools. Jessie de la Llata, Chair.

First Student Internship Program established, Ann Ramos & Debbie Nott Co-Chairs

VAF assists Texas Public Relations Association with Professional Development Seminar.

ADDY Theme - "Media Magic" Ann Ramos, Chair

Outstanding Member Award - Cyndee Galindo

Advertiser Achievement (not awarded)

AAF Silver Medal Award (not awarded)

 

1997-98

President - Debbie Nott

Fall Scholarship - Rachal Espinoza

Spring Scholarship - Cruz Rodriguez

UT Pan AM Student College Chapter enters NSAC (Hallmark) for the fourth time and places 8th out of 15 schools. Sandy King, Chair

Media Auction - "Fright Night", Cyndee Galindo, Chair

First VAF Club Handbook, Rick DeJulio, Chair

ADDY Theme - "A Funny Thing Happened On The Way To The ADDY's", Ann Ramos, Chair.

Outstanding Member Award

Advertiser Achievement - Casablanca

AAF Sliver Medal Award (not awarded)

 

1998-99

President - Steve Patterson

Fall Scholarship - Edgar Sandoval

Spring Scholarship - Joe Lara

UT Pan AM Student College Chapter enters NSAC (Toyota) for the fifth time and places 8th out of 15 schools. Sandy King, Chair

VAF Board wins Honorable Mention in Mouth Of The South" at the first 10th & 7th Bi-District Conference in New Orleans.

ADDY Theme -"Phantom Of The ADDY's", Marsha Kitten, Chair

Outstanding Member Award- Robin Bullard

AAF Sliver Medal Award (not awarded)

 

1999-2000

President - Danny Fletcher/Steve Patterson

ADDY Theme - "Wizard Of Adz", Robin Bullard, Chair

10th District Sterling Service Award - Rick DeJulio

Outstanding Member Award- Robin Bullard

AAF Sliver Medal Award - Ben McCampbell

 

2000-2001

President - Sandy King

Fall Scholarship - Ryan Henry

Spring Scholarship - Vivian Vargas

UT Pan AM Student College Chapter enters NSAC(Daimler Chrysler) for sixth time and places 14th out of 15 teams, Larissa Saenz, Chair

Leadership Conference -South Padre, "Bridge Over Laguna Madre" - 144 attendees, raised $4,000, Ben McCampbell & Rick DeJulio, Chair.

Media Auction - "Duffers Delight" - raised $14,800, Chris Julian, Chair.

ADDY Theme - "ADDYWOOD", Robin Bullard, Chair

Outstanding Member Award- Chris Julian

Advertiser Achievement - Frank Smith Toyota, Hyundai, Isuzu

AAF Sliver Medal Award (not awarded)

 

2001-2002

President - Sandy King (first half)/ Robin Bullard (second half)

Fall Scholarship - Michael ?

Spring Scholarship - ?

UT Pan AM Student College Chapter enters NSAC (Banc America) for seventh time and places 13th out of 15 teams, Larissa Saenz, Chair.

Media Auction - "Media & Gift Auction" - raised $?, Chris Julian, Chair.

Public Service Campaign - "Communities In Schools" wins 3rd Place National AAF, Jayshri Patel, Chair.

ADDY Theme - THE ADDY's", Robin Bullard, Chair

Outstanding Member Award - Jayshri Patel

Advertiser Achievement -Hector Madrigal, Hector's Health Foods

AAF Sliver Medal - Herb Scobey

 

2002-2003

President - Robin Bullard

Hosted a joint conference of Districts 10 & 7 at South Padre Island
Convention Chair - Rick De Julio
ADDY Chair - Robin Bullard
Media Auction - Chris Julian/Robin Bullard
 

2003-2004

President - Robin Bullard

ADDY Chair - Robin Bullard

Media Auction - Chris Julian/Robin Bullard

 

2004-2005

President - Robin Bullard

ADDY Chair - Robin Bullard

Media Auction - Chris Julian/Robin Bullard

 

2005-2006

President -Bernie Saenz

ADDY Theme - "ADDY UP" - Chair - Robert Ledesma

Media Auction - Chris Julian/Robin Bullard

 

2006-2007

President - Robin Bullard

May 26, 2006 - Rick De Julio passed away

ADDY Chair - Robin Bullard

Media Auction - Chris Julian/Robin Bullard

2007-2008

President - Chris Julian

ADDY Theme - "Last Minute ADDY's"

Media Auction - Chris Julian

Dedicated Service Award 2001-2007 - Robin Bullard
 

2008-2009

President -Chris Julian

ADDY Theme "The Fine Art of Advertising"
 

2009-2010

President -Chris Julian

 

2010-2011

President - Chris Julian

ADDY Theme "Creativity: The Root of All Great Ideas"
 

2011-2012

President - Danella Hughes

January - hosted District 10 Leadership Conference at South Padre Island

  Convention Chair - Chris Julian
ADDY Theme "Winning ADDYtude!" Chair - Richard Guerrero
Media Auction Chair - Danella Hughes
 

2012-2013

President - Danella Hughes

2 paid members - Chris Julian, Robin Bullard

ADDY Chair - Richard Guerrero

No programs after the ADDY's
No elections
 

2013-2014

In July, Robin Bullard contacted Chris Julian and Danella Hughes in an effort to reorganize and rebuild the AAF-Rio Grande Valley. An interim board was formed, lead by Danella Hughes. Members of that board were: Danella Hughes, Robin Bullard, Chris Julian, Steve Jennings, Maria Alvarez, Elisa Pulido, Daniel Ramirez, Angie Juarez and Janet Alvarado. The first program was held in October. A few Mix and Mingle events were held at local restaurants with low attendance. The ADDY's were not held. All entries from the Rio Grande Valley were accepted by AAF - Corpus Christi. In February 2014, a notice from AAF national advised that the AAF-RGV was not longer a club of the AAF because national and district dues had not been paid. In order to reinstate the AAF-RGV as an AAF club, elections had to be held and the dues paid. The dues were paid. All members were notified of the need for elections and nominations were sought. A mixer was held at Macaroni Grill for the purpose of elections. At least 2/3 of the membership was present. The following were elected by acclamation:

President - Jim Birschbach
1st Vice President - Janet Alvarado - Program Chair
2nd Vice President - Blanca Reyes - Membership Chair
Board Members:
Robin Bullard
Jeffrey Millar
Chris Julian
Steve Jennings
Rodrigo Rodriguez
These officers and board members took office for the balance of the fiscal year and through the next year.
 

2014 - 15

President - Jim Birschbach
1st Vice President - Janet Alvarado - Program Chair
2nd Vice President - Blanca Reyes - Membership Chair
Board Members:
Robin Bullard
Jeffrey Millar
Chris Julian
Steve Jennings
Rodrigo Rodriguez

Media Auction - Chris Julian, Robin Bullard

ADDY Theme "From ADDY with Love" Chair: Jeffrey Millar; Co-chair - Robin Bullard
Silver Medal Award - Chris Julian
Advertiser of the Year - Payne Auto Group
Member of the Year - Robin Bullard
 

2015 - 16

President - Edgar Chrnko

1st Vice President - Michelle Mann
2nd Vice President - Blanca Reyes
Secretary/Treasurer - Teri DeAna
Executive Director - Robin Bullard
Board:
Jeffrey Millar
Steve Jennings
Chris Julian
Bradley Lacher
Rodrigo Rodriguez
Jerry Sanchez
Gilberto Rocha
ADDY Theme "2015 American Advertising Awards" Chair - Jerry Sanchez
Media Auction - Chris Julian/Robin Bullard
Member of the Year - Michelle Mann
Silver Medal Award - Robin Bullard
 

2016 - 17

President - Michelle Mann

1st Vice President - Blanca Reyes - Program Chair
2nd Vice President - Teri DeAnda - Membership Chair
Executive Director - Robin Bullard - American Advertising Awards Chair 
Board:
Edgar Chrnko - Immediate Past President - Sponsorship Chair
Jeffrey Millar - Legislative Chair
Steve Jennings - Public Service Chair
Bradley Lacher - Fundraising Chair
Nathan Cain - Communications Chair
A.B. Barrera - Public Relations Chair
Dr. Kimberly Selber - Education Chair
ADDY Chair - Robin Bullard
Media Auction Chair - Bradley Lacher
Member of the Year - Steve Jennings


October 10, 2017


presented by Chuck Inman
Leadership and
Emotional Intelligence
Specialist

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