DO MORE GOOD IN 2015 | 15 TIPS TO HELP TURN YOUR NONPROFIT ORGANIZATION INTO A HIGHLY IMPACTFUL NONPROFIT BRAND
December 2, 2014 • 11:30 a.m.
Salvation Army, McAllen
Corner of 23rd St. and Pecan (495)
use the north door
Today, the concept of branding isn't just for marketing professionals. It is a discipline that needs to be understood at almost every level within a nonprofit organization. Learn not only what it means to be a brand-driven organization and how to be more effective in your marketing efforts, but also how your nonprofit can use these 14 branding principles to move from "doing good" to doing MORE good.
Attendees will learn to:
• Help nonprofit organizations see branding/marketing as an "investment" and not an "expense"
• Make a case for how branding/marketing efforts are critical to achieving greater organizational returns and impact
• Create more effective and sustainable branding/marketing efforts
Bill McKendry is Co-Founder + Chief Creative Officer of DOMOREGOOD, a strategic and creative brand-building firm providing services to organizations that are committed to making a positive impact on the world around them. Bill is also currently authoring a book, DO MORE GOOD®, on how nonprofits can successfully grow their fundraising and friend-raising efforts with the aid of more effective marketing and branding.
Members $25 • Non-Members and Walk-ins $30 • Students $20