Franco Caballero, Integrated Strategy Lead - Multicultural
Bio: Franco spent nearly a decade as a copywriter and creative director before transitioning into strategic and business leadership. He’s moved through the agency space of Bromely Communications, LatinWorks, Wieden + Kennedy, Remezcla, EP+ Co, and YMLY&R. Franco spent a sweet five years with Dieste as an Associate Creative Director for Hershey’s, Reese’s Kit Kat among others before moving into the Creative Strategist role. Now, he’s back at Dieste as the Integrated Strategy Lead – Multiculturalsupporting integrated multicultural strategy efforts for AT&T on behalf of key Omnicom partner agencies.
Franco grew up in the Rio Grande Valley and graduated from UT Pan American in 2006 with a degree in Advertising and a minor in Spanish. He and his wife, Elsa, along with their daughter and French bulldog live in Dallas.