Intent-based marketing is any marketing campaign for a product or service that aims at consumers who have shown purchase intent for that particular product or service through their behaviors, either explicitly or implicitly conveyed. Intent-based marketing shortens the sales funnel by identifying and connecting directly with a consumer at the point of purchase-intent.
SocialCentiv | SVP of Sales & Marketing
Jason Dove is SVP of Sales & Marketing for SocialCentiv and the 2015-16 President of the AAF Dallas. He has been recognized as a visionary leader in the business community, Jason has been educating and inspiring entrepreneurs for more than two decades. Jason has worked in many innovative and interdisciplinary environments throughout his career helping brands explore modern ways to communicate. His passion for business success stems from his personal experience launching and reinvigorating numerous print and digital products within the media industry.
Jason has over 20 years of strategic, operating and financial experience at public and privately held media organizations and technology companies. He is able to provide clear, concise directions for navigating the ever-changing business climate.
Fun Fact:
Jason has been married for more than 2?1? years to ?his wife, ?Stacy?.? They are the proud parents of two beautiful girls, McKayla (7)? and McKenzie(3)?. He is a die-hard Dallas Cowboys fan and would play golf everyday if he could. ?