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Socially Responsible Marketing: Intensifying Your Brand Through Community Building



July 9, 2019
New Location
Radisson Hotel
2721 South 10th St., McAllen
11:30 a.m. to 1 p.m.

Socially Responsible Marketing:
Intensifying Your Brand Through Community Building

(Turning Non-Profit Into Profit)


Presented by
David Meraz


If you aren't putting your community first, they are not putting you first in their minds 
when it's time to buy your product! Hear how a local Volkswagen dealership in the Panhandle of Texas overcame the Diesel Crises in 2015 by shifting their focus on the needs of their community & adapting to the trends that are not commonly associated with buying a car (this can work with any product). Learn why video is more important now than ever to reach any demographic.





David Meraz is the Director of Marketing & Public Relations for Street Volkswagen of

Amarillo. He has lived in the Panhandle since he graduated from West Texas A&M

University where he earned a degree in Advertising. David and his team are always

looking for ways to stand out in ‘truck’ country and be a premier choice for individuals in

the market for a new vehicle.

In 2016, Los Barrios de Amarillo and the Hispanic Chamber of Commerce named David

“Hispanic Man of the Year,” making him the youngest recipient in history. David is also a

recipient of the Amarillo Chamber’s “Top 20 Under 40” Award, WTAMU’s “Rising Star”

Award, United Way’s “Loaned Executive of the Year” Award and AAF-Amarillo’s

“Outstanding Member” Award.

When David isn’t at work, he spends his time running, working on his home, reading

and listening to podcasts. He loves to travel and hopes to one day retire and move to

Spain.

 

When:
Tuesday, July 9, 2019, 11:30 AM until 1:00 PM
Where:
The Radisson Airport
2721 S 10th St
McAllen, TX  
Additional Info:
Event Contact(s):
A.B. Barrera
Category:
AAF-RGV Member Event
Registration is required
Payment in Full In Advance Or At Event
$25.00
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